TraveLand

It's so easy to go on vacation when they plan your itinerary for you, tailored to your preferences. All you need to do is pack your suitcase and embark on the perfect journey. The project's concept is to provide a solution for anyone who wants to plan a trip effortlessly and with personalization.

It's so easy to go on vacation when they plan your itinerary for you, tailored to your preferences. All you need to do is pack your suitcase and embark on the perfect journey. The project's concept is to provide a solution for anyone who wants to plan a trip effortlessly and with personalization.

My Role

Reserch, Design, Prototype

Reserch, Design, Prototype

Goals

  • Customized itinerary planning for the user

  • provide an easy platform to plan trips

  • Easy access to information and reviews

  • Customized itinerary planning for the user

  • provide an easy platform to plan trips

  • Easy access to information and reviews

framework

Netcraft course

Netcraft course

Tools

Figma, Photoshop,

Illustrator, premiere

ALL IN ONE

A website based on smart AI-powered search technology that enables personalized itinerary planning and includes all the necessary information for travelers. The plan can be edited in real-time during the trip.

A website based on smart AI-powered search technology that enables personalized itinerary planning and includes all the necessary information for travelers. The plan can be edited in real-time during the trip.

Research findings

Research findings

I chose to inquire through in-depth interviews about the users' needs. The interviews included various questions - regarding the existing platforms (which platforms do you use for planning travel itineraries?, what do you think is lacking in these websites?) and about an interface that would assist them in planning the itinerary. The main findings were:

I chose to inquire through in-depth interviews about the users' needs. The interviews included various questions - regarding the existing platforms (which platforms do you use for planning travel itineraries?, what do you think is lacking in these websites?) and about an interface that would assist them in planning the itinerary. The main findings were:

Existing platforms

Most users claimed that they use multiple platforms to plan their itinerary.

Most users claimed that they use multiple platforms to plan their itinerary.

Main challenges

Finding information about less known attractions online, difficulties in planning the entire day including activities and places to visit, challenges in scheduling and adapting activities and places to the traveler's physical abilities.

Finding information about less known attractions online, difficulties in planning the entire day including activities and places to visit, challenges in scheduling and adapting activities and places to the traveler's physical abilities.

User needs

Accessibility to information, personalization for the user, display on a map, alternative options.

Accessibility to information, personalization for the user, display on a map, alternative options.

Personas

In order to design a travel route planning platform, I would first need to understand the frustration of users who plan their routes themselves. I chose to focus on experienced travelers because their frustration level is higher, and the construction of their route is more complex.

Itzik Hayat

Itzik Hayat

55 years old. Works in

high-tech company.

Motivation

To plan a trip quickly and tailor it to his preferences, and to receive comprehensive information about the destination.

Pain Points

Itzik needs to visit many websites and read reviews on various platforms. Additionally, there is no convenient platform for writing the itinerary with detailed destinations.

Shir Levi

Shir Levi

22 years old. Working as a waitress in a local restaurant.

Motivation

To plan a general itinerary for her and her friends, but with the option to make changes during the trip.

Pain Points

She lacks experience in trip planning and struggles to find places suitable for their type of trip.

User Interface

Right at the beginning of the concept phase, I envisioned the Earth and the airplane as recurring motifs, so you can already see them in the wireframe planning stage. To this concept, I added design decisions that align with the site's objectives and theme.

Right at the beginning of the concept phase, I envisioned the Earth and the airplane as recurring motifs, so you can already see them in the wireframe planning stage. To this concept, I added design decisions that align with the site's objectives and theme.

Homepage

Guide the user

The website refers to planning an itinerary for a specific destination or searching for additional options for trips to popular destinations with personal customization for the user.

Personalization

Let’s start

Using the website's algorithm, the system learns to recognize the user's preferences and tailor a travel plan accordingly. The user can modify their answers for re-adjustment as needed.

Using the website's algorithm, the system learns to recognize the user's preferences and tailor a travel plan accordingly. The user can modify their answers for re-adjustment as needed.

Travel Itinerary

Explore the Itinerary

The user can explore the itinerary that the website offers, including explanations of each attraction, the ability to view their locations, reviews and ratings, operating hours, and more. The plan can be edited at any stage.

The user can explore the itinerary that the website offers, including explanations of each attraction, the ability to view their locations, reviews and ratings, operating hours, and more. The plan can be edited at any stage.

general information

Necessary information about the destination country such as language, currency, electrical outlet, and more. With the help of this information, the user can prepare for the trip in advance.

Necessary information about the destination country such as language, currency, electrical outlet, and more. With the help of this information, the user can prepare for the trip in advance.

destination Information

The tourist site information encompasses details such as opening hours, duration of activities, contact information, and even the blooming season. Additionally, The user can explore reviews, ratings, as well as images of different sites.

The tourist site information encompasses details such as opening hours, duration of activities, contact information, and even the blooming season. Additionally, The user can explore reviews, ratings, as well as images of different sites.

Editing itinerary

The user can edit the suggested itinerary - either by deleting or replacing a destination. Additionally, they can add it to their favorites list and write a note.

The user can edit the suggested itinerary - either by deleting or replacing a destination. Additionally, they can add it to their favorites list and write a note.

Task Flow

After Itzik has decided on a destination for his next trip, he enters a website to explore options for route planning. The flowcharts below illustrate the possibilities, actions, and decisions that Itzik needs to make along the way.

After Itzik has decided on a destination for his next trip, he enters a website to explore options for route planning. The flowcharts below illustrate the possibilities, actions, and decisions that Itzik needs to make along the way.

© All rights reserved to Linoy Zohar Sagiv 2023

linoys.zohar@gmail.com

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