E-Commerce Redesign

E-Commerce Redesign

E-Commerce Redesign

Defining and arranging the "Betbet" website in a way that is easy for users is crucial. That's why I felt it was important to characterize and redesign the 'BetBet' website to be intuitive and customized to the customers' needs. The store is named after its owner, Betty.

Defining and arranging the "Betbet" website in a way that is easy for users is crucial. That's why I felt it was important to characterize and redesign the 'BetBet' website to be intuitive and customized to the customers' needs. The store is named after its owner, Betty.

My Role

Reserch, Design, Prototype

Reserch, Design, Prototype

Goals

  • Reorganizing and redistributing categories in the menu.

  • Adapting the website structure to user needs.

  • Boosting product sales on the website.

  • Reorganizing and redistributing categories in the menu.

  • Adapting the website structure to user needs.

  • Boosting product sales on the website.

framework

Netcraft course

Netcraft course

Tools

Figma

Illustrator

Figma

Illustrator

Questionnaire

Questionnaire

To gain insights into user needs, I created a questionnaire to assist me in shaping the website's features. The questionnaire received responses from 26 users with different levels of experience, providing me with a relatively comprehensive overview of the user base.

To gain insights into user needs, I created a questionnaire to assist me in shaping the website's features. The questionnaire received responses from 26 users with different levels of experience, providing me with a relatively comprehensive overview of the user base.

The ages of respondents

The majority of respondents are aged 41-65 (about 50% of all). 34.6% are 26-40, and the rest are 16-25.

50%

15.4%

34.6%

16-25

26-40

41-65

Consumer Buying Venue Preferences

Consumer Buying Venue Preferences

Most respondents stated that they prefer to buy in-store. Further inquiry revealed that the main reason for this is the website's lack of accessibility.

Most respondents stated that they prefer to buy in-store. Further inquiry revealed that the main reason for this is the website's lack of accessibility.

Critical Categories for Users

Critical Categories for Users

Most respondents prioritize baking equipment and recipes, though most websites don't offer both. Raw materials and promotions are deemed less significant.

Most respondents prioritize baking equipment and recipes, though most websites don't offer both. Raw materials and promotions are deemed less significant.

Conclusions

According to the survey, it is found that The website should prioritize professional kitchen equipment and recipes. Moreover, it should be user-friendly and accessible to encourage user preference over physical stores. To improve the customer experience on the site, respondents suggested including product ratings and reviews, images in natural settings, videos, product dimensions, and recipes that complement the product on the product page.

According to the survey, it is found that The website should prioritize professional kitchen equipment and recipes. Moreover, it should be user-friendly and accessible to encourage user preference over physical stores. To improve the customer experience on the site, respondents suggested including product ratings and reviews, images in natural settings, videos, product dimensions, and recipes that complement the product on the product page.

Personas

Taking into account the wide range of ages, diverse skill levels, and varying preferences, I formulated three personas to accurately characterize the website.

Taking into account the wide range of ages, diverse skill levels, and varying preferences, I formulated three personas to accurately characterize the website.

Yael Cochavi

Demographics: 21 year old, lives in rishon lezion, Israel.

occupation: waiter.

Backing experience: amateur.

Backing frequency: once a few month.

Important categories: sales, ingredients and recipes.

Prefer to buy: in the store. she will buy online only for sales and availability.

Demographics: 21 year old, lives in rishon lezion, Israel.

occupation: waiter.

Backing experience: amateur.

Backing frequency: once a few month.

Important categories: sales, ingredients and recipes.

Prefer to buy: in the store. she will buy online only for sales and availability.

Goals and needs:

Yael bakes for her family and her friends birthday’s or for holidays. she likes to go to few stores and compare the prices.

Yael bakes for her family and her friends birthday’s or for holidays. she likes to go to few stores and compare the prices.

Pain points:

Yael miss out all the biggest sales because they are online. when she tried to buy in the website, the interface confused her and make the process longer and harder.

“I prefer buying ingredients in a retail store in order to compare the prices and to see how the product looks”

Noa aharon

Demographics: 32 year old, lives in Kiryat Tivon, Israel.

occupation: human resources manager.

Backing experience: experienced.

Backing frequency: once a month.

Important categories: sales, ingredients and recipes.

Prefer to buy: in the store and sometimes online. she will buy online only for availability, and only if she is familiar with the product she might place a quick order online.

Demographics: 32 year old, lives in Kiryat Tivon, Israel.

occupation: human resources manager.

Backing experience: experienced.

Backing frequency: once a month.

Important categories: sales, ingredients and recipes.

Prefer to buy: in the store and sometimes online. she will buy online only for availability, and only if she is familiar with the product she might place a quick order online.

Goals and needs:

Noa likes to challenge herself with difficult recipes and new ingredients as a hobby. she wants to be a professional confectioner and to sell cakes additionally to her every day job.

Noa likes to challenge herself with difficult recipes and new ingredients as a hobby. she wants to be a professional confectioner and to sell cakes additionally to her every day job.

Pain points:

Noa gets her inspiration only when she goes to the store and because of that she avoid buying online.

Noa gets her inspiration only when she goes to the store and because of that she avoid buying online.

“I would like to see recipes in the website next to the ingredients. It will courage to buy online”

Osnat Sela

Demographics: 47 year old, lives in Kfar Tavor, Israel.

occupation: interior designer.

Backing experience: amateur.

Backing frequency: between a few times in month to once a few month.

Important categories: sales, ingredients, professional kitchen Equipment, recipes, and ingredients holidays.

Prefer to buy: in the store. She will buy ONLINE only if the website is intuitive and offering good sales promotions.

Demographics: 47 year old, lives in Kfar Tavor, Israel.

occupation: interior designer.

Backing experience: amateur.

Backing frequency: between a few times in month to once a few month.

Important categories: sales, ingredients, professional kitchen Equipment, recipes, and ingredients holidays.

Prefer to buy: in the store. She will buy ONLINE only if the website is intuitive and offering good sales promotions.

Goals and needs:

Osnat has 4 children. she bakes for her children's birthdays, holidays and sometimes before shabat. osnat also likes to choose an unique candy decoration for her children.

Osnat has 4 children. she bakes for her children's birthdays, holidays and sometimes before shabat. osnat also likes to choose an unique candy decoration for her children.

Pain points:

osnat is very buzzy at work and comes home late. the new candy decorations are not updated in the website so she prefer to organize her schedule to match the Opening Hours of the store.

osnat is very buzzy at work and comes home late. the new candy decorations are not updated in the website so she prefer to organize her schedule to match the Opening Hours of the store.

“I like to go to the store and find a new candy decoration for my children”

information architecture

information architecture

To establish a structured menu on the website, I categorized the topics and assigned them titles. This resulted in three main dimensions of categories. Based on the research findings, I also included recipes in the menu, which are likewise organized by topics.

User Interface

After drawing conclusions from the surveys, conducting benchmark research, and reorganizing the menu, I started designing the website screens (wireframes), taking into account the research findings.

Homepage

User accessibility

The arrangement of the website's homepage aligns with the preferences expressed in the survey. It starts with a promotion of baking accessories, followed by recipes, professional equipment, and the best-selling items. this layout provides easy access to the desired categories.

Detailed information

caters to users' needs

The product page includes a description, details about the ingredients, product size, customer reviews, similar products, and recipes that are suitable for the product. This ensures that the customer has access to comprehensive information.

Recipes in all flavors

Variety of Recipes

In response to user requests, the website also offers recipes, many of which feature products available for purchase on the site. There is a diverse range of categories for cakes and other desserts.

recipe page

The page displays both the ingredients and the recipe, with an accompanying image for each step. Furthermore, there is a link provided for every product featured on the website.

Reviews

Each product page and recipe page includes reviews that can be filtered and sorted according to preference.

Logo redesign

The first decision in the design process was to modify the store's logo to fit the theme of the shop, which specializes in baking products. The integration of the Baking Cup, the Muffin's icon, and the colors appropriate for the baking industry, conveys a clear understanding of the business's focus. Following the logo redesign, the rest of the website's design was tailored accordingly.

Original logo

New logo

color palette

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linoys.zohar@gmail.com

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